Rory McIlroy - Nike's New Brand Ambassador We regularly meet with our north east escorts for coffee, cakes, good conversation and a general catch up. At out meeting last week the subject of golf came up with the emphasis on the deal Rory McIlroy made to be Nike's new brand ambassador. One Newcastle escort said, "I don't really understand golf that much, but I'm pleased for him, he's so young and probably his best is still yet to come". One of our Sunderland escorts said "It's a good choice by Nike, he's young, kind of good looking!, and will probably encourage a lot of interest in golf, especially with the younger generation". The sponsorship is estimated to be worth around �62m - �77m over the next five years and makes Rory one of the worlds highest paid sports stars. "I chose Nike for a number of reasons," said McIlroy. "They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream." "Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere," said Cindy Davis, President of Nike Golf. "He is the epitome of a Nike athlete, and he is joining our team during the most exciting time in Nike Golf's history. We are looking forward to partnering with him to take his remarkable career to the next level." |
